Simeka Harvest has identified an opportunity in the agricultural crop production industry through the use of greenhouse and hydroponic technology. Growers are faced with the challenge of producing high yield combined with good quality to satisfy local demand. Very often this demand is not met, mainly due to inadequate plant nutrition, adverse climatic conditions, or pests and disease infestation. With the utilization of this technology, Simeka Harvest would be able to produce vegetables at high yields coupled with good quality and consistent production all year round.
Our entry into agriculture will commence with an involvement in vegetable and herbs cultivation under cover (greenhouse). We will later explore opportunities in the entire agri-value chain, including agri-processing. The recent acquisition of a farm in Gauteng presents us with an opportunity to firmly kickstart the Agriculture portfolio within the group.
Our vision is to cultivate and process fresh produce to be sold in major high-end vegetable retail stores in South Africa.
Our core customers are retail stores that sell vegetables; premium restaurants as well as local fresh produce markets like the Johannesburg and Tshwane Fresh Produce Markets.
3 – 5-year goal: Achieve R50m plus revenues
5 – 10-year goal: Achieve R100m plus annual revenues
South Africa’s greatest agricultural opportunities lie in fresh vegetables, fruit, beverages and animal products. Analysts continue to note that the sector could experience a strong shift towards more processed food by 2030 and this includes processed vegetables.
The opportunity for Simeka Harvest lies in its focus on technologically-driven farming methods, given that there is a sizeable gap which exists during non-seasonal periods. Simeka Harvest, through its focus on greenhouse farming would be well positioned to close that gap. The rewards will be immense if Simeka Harvest succeeds in taking bold steps to increase yields and boost the output of selected crops and their respective industries.